It's high time these talented cooks get the spotlight they deserve and the spotlight on their cultures those vibrant cultures deserve. Insight Expect fragrant flavors like hibiscus, elderflower, and orange blossom to be combined with other berry, botanical, and citrus elements to emphasize functional ingredient blends in naturally positioned teas, enhanced waters, flavored kombucha, and more.. Mary Attea, executive chef Musket Room in New York City, "[We'll see] a return to comfort foods including in an elevated way. Regardless of the application or formula, flavors for bakery Shared bottles are going to be shifted away from, and you will see more and more single serve portions that will then result in a more focused effort on waste/sustainability. Comax Flavors features some of these in its new Immunity Boost flavor range, which includes Apple Carrot Ginger, Blueberry Elderberry, and Manuka Honey. Literally. Tea and kombucha have broad flavor potential and a health halo that inspires consumers to try something different.. At the same time, limited access to restaurants inspired both an uptick in home cooking and a desire for retail foods that could offer a little taste adventure. Lee estimates that revenue at the privately held company grew 20 percent in the third quarter, to about $270,000, and that the fourth quarter should come in at $320,000. I hereby consent to the processing of my personal data for direct marketing purposes, including by selected third parties, in accordance with the, Athletic & Sports Performance Nutrition Solutions, Careers, People, Purpose, Vision & Values, TechVantage - Watson Functionally Optimized Nutrient Technologies. Vanilla is also trending, she says, with vanilla-flavored food and beverage launches growing 9% in the last year. The Most Surprising Flavor Trends You'll Be Eating In 2021. What I think is interesting is the shift in what consumers designate as comfort food. With the monotony of cooking three meals a day, every day, consumers branched out to try cuisines and dishes that provided some excitement and global flair., Marie Wright, president of Creation, Design, and Development, and chief global flavorist, at ADM (Chicago), says the same. It's an excellent alternative to regular sugar with a low glycemic index, so it's great for diabetics and it doesn't taste too much like maple but still offers a full body of flavor. Another one of this years flavor trends is flavors typically perceived as being associated with immune system support. Its seaweed snacks come in a sea salt flavor as well as one accented with kimchi. In 2021, we anticipate more people pursuing global ingredients like kumquat, cardamom, ginger, turmeric, garam masala, amba, and curry of all spice levels., Some ethnic foods, which consumers had freer access to before the pandemic, are now comfort foods in and of themselves, points out Henrickson. Consumers are stressed out, and nostalgic flavors and products provide comfort, explains Holly McHugh, marketing associate for Imbibe (Niles, IL). Daniel Boulud, chef of Daniel, in New York City, "Chefs and restaurant owners will find a way to safely provide cool experiences in customers' homes. That is what we have always done, that is what we are good at." Blog posts and how-to-videos quickly popped up to support consumers in their new hobby. 10 of 12 Animal versus Plant Prolonged restaurant and bar closures due to COVID triggered a new interest in home entertaining for a number of consumers, leading some to try their hand at home bartending. While comfort flavors are right on trend, some consumers are starting to look for something a little bit new and differentbut still well within their comfort zone. (Think about straws). Spicy and tingly flavors can provide the kick consumers are seeking, too. Speaking from the beverage world, Imbibes McHugh forecasts that Immunity beverages will be a top trend in 2021, and these products will feature flavors like ginger and turmeric because they also have anti-inflammatory properties., Beyond immunity, McHugh says, I expect that beverages aiding with stress relief and sleep will become more prominent as well, so expect brands to incorporate ingredients like chamomile and lavender for their flavor and associated calming benefits., In its press release, Flavorman says, Beverages that offer immunity, cognitive, and mood-boosting benefits will be especially significant. Cardamom adds complexity to a dish and is delicious when paired with chocolate or pear. Consumers have the opportunity to introduce and share these tastes with their children, creating new memories and connections., A newer child-inspired flavor is unicorn. Says Imbibes McHugh, Unicorn is a fantasy flavor, so it doesnt have a standard of identity, but its often a sweet and/or tart flavor. There will also be consumer interest in varietal flavors, such as Sicilian lemon and Valencia orange, and exotic citrus like yuzu and calamansi, along with fermented citrus like black limes or preserved lemons. Vivian Howard, television personality, cookbook author, and chef of Handy & Hot in Charleston, "Sure, demand for tofu as a meat substitute is on the rise, but dishes like Andrea Nguyen's Mapo Tofu Spaghetti or sweet, spicy, crunchy Korean tofu and silken tofu (like we have on the menu at Moon Rabbit) will make people think about tofu in a whole new light in the New Year." People will go out for a truly memorable dining experience where they feel safe and can expect an experience unlike anything they've had before. While no one could have predicted the worldwide pandemic, toilet paper 2020 will usher in a year of foodie bipartisanship where the path to the plate will be paved with more moderate choices. Anything that reminds them of what it used to be like. Next, we predict the vegan market is going to spice up their offerings with some vegan meat + heat flavors like vegan jalapeno bacon, hatch chili hamburger, and chipotle chicken flavors.. Late last year, we talked to dozens of chefs who predicted trends that ranged from family-style dining to tasting menus with non-alcoholic juice pairings. This year, KPOP Foods closed its first equity round, raising $1 million, Lee says. On the meat side, chicken saw its stock risesoared during this pandemic, in fact, says Comax Flavors. Highlight flavor provenance like Michigan blueberries or Georgia peaches to create an authenticity that increases your brand credibility with consumers, she advises. Garam masala ice cream, floral-infused potato chips, and more could be the next big thing. In 2020, we also saw high demand for banana cream flavor, banana bread flavor, and banana pudding flavor, she says. Sensient Flavors, for instance, is suggesting Oud, typically a scent in perfumes, as an upcoming flavor to watch. While Korean tacos and other dishes are a staple in L.A., Lee says the Midwest actually has been the strongest region for KPOP Foods. A new item that is in its final stages of development is a vegetarian salami. Historically, trends move slowly, especially when it comes to flavors, The COVID-19 pandemic has made consumers more aware of product shelf life and food waste. She's a chemist who has created more than 1,500 individual flavors for a number of major food and beverage companies, so she's an expert on analyzing current trends in flavor preferences and predicting future ones. Community outreach and charitable initiatives will be baked into the business model of restaurants ranging from your local neighborhood spot to big dining destinations." We thrive on the rush of a busy service and we pride ourselves on the fact that when all else fails, we can put our head down and do the work. "It is an increasingly popular ingredient that makes beverages more refreshing. Cherry blossom (known as sakura), with its slightly sweet, floral notes, and yuzu, which contains notes of grapefruit and mandarin orange, may be particularly appealing to beverage and dessert manufacturers. Hello! Essential flavors to consider include: coriander, lemon, sea salt, cumin, turmeric, and ginger. For instance, Red velvet is backin a new form, says Megan Byrnes, marketing manager for Gold Coast Ingredients (Commerce, CA). For next year's predictions, we wanted to do better than enlisting the aide of a medium (be she from Long Island or not). Manufacturers can take the edge off of unfamiliar ingredients by combining them with those consumers are already at ease with. That's been one of the double-edged swords of the pandemic: while our businesses were being gutted during shelter-in-place, many of us had an opportunity to come up for air and notice our lack of representation for the first time. Since it pairs well with proteins, consumers will continue to keep maple in their back pocket as a tasty treat. Manufacturers have spent the past couple years introducing new plant-based products to the market, such as vegan beef, chicken, and sausage. More exclusive types of dining experiences in the dining roomthink tasting menus, private dining experiences that go above and beyond with ingredients and access. The nutraceutical industry has experienced an ongoing trend with sour, rainbow, peach, and fish-shaped gummy candy flavors. This comforting line can be used in a range of sweet and savory applications, including baked goods, syrups, confections, dairy, snacks, sauces, and entrees.. Spirit flavors are also gaining traction, especially with consumers drinking way too much in 2020 but still wanting those flavors in non-alcoholic productsnamely, mocktails, ice cream, and confection, says Imbibes McHugh. Comaxs vice president of corporate communications, Catherine Armstrong, says, What started as stress baking, driven by the pandemic, has led to the rediscovery of baking and cooking. It would be similar to Blue Apron, but specific to the chef or restaurant. The wounds of 2020 are not likely to heal in 2021, and the scars will last much longer than anticipated. Athletes have continued to evolve over the years, and so has the science and quality of nutrition to support them. Over the last three years, hibiscus has grown 24% in menu incidence as a flavor and 65% as an ingredient. Instead, we sought insight from an industry professional: Marie Wright, the chief global flavorist with theArcher-Daniels-Midland Company(ADM). Sanitation, spacing, and an overall concern for the guest's comfort levels will remain a high priority, not just in practice but also in showingI think it will also bleed into new restaurant build-outs and concepts. As a result, in 2021 we predict to see red velvet infused into some of our other favorite flavors, like red velvet hot cocoa flavor and red velvet cookies n crme flavor., Even the most familiar flavors are getting a makeover. Tried-and-true familiar recipes were revisited and enjoyed for the nostalgia factor., At the same time, he continues, consumers were forced to stay at home without even the most mundane travel. But in recent times, American consumers have demanded more variety, and international condiments and snacks are being stocked in the regular sections of those stores, he says. Here are the top 7 trends anyone working in the food and lifestyle industries should be paying attention to in 2021. Now, 2021 is shaping up to be a year when Korean flavors go even more mainstream. In its Global Taste Charts for 2021, the company said that familiar flavors like cookie butter, cotton candy, and graham cracker will appear in more food products, along Alcohol-inspired flavors like ros, mojito, Moscow mule, peach Bellini, sangria, and bourbon are being used in products across categories. 2023 MJH Life Sciences and Nutritional Outlook. Meg Bickford, chef at Commander's Palace in New Orleans, "I think restaurants and home cooks will continue to move into interesting but comfortable foods. Gearing up for a webinar to present this years Top Ten Flavor Trends on May 12, 2021, Innova Market Insights unveils the five most significant trends in F&B flavors. But, we as an industry have always been resilient. But weve also seen an increase in requests for flavors with that fresh, cooling rush youd get from chewing a stick of mint gum., On the drink side, Flavorman said, Flavors like Ancho chile, habanero, and Indian peppercorn are expected to make their way into everything from ready-to-drink (RTD) cocktails to tea and lemonade. This pantry staple food trend from 2021 is still hot. 3 Top Seasoning and Flavors Trends of 2021. Wixons Henrickson I think we'll see a more focused conversation around ingredients like sweet potatoes and various greens or biscuits as they relate to Black folks and more specifically how they come from our agricultural and more agrarian roots. Cocoa is trending in the breakfast category, as seen in its flavor emergence in waffle, pancake cup, cereal, and coffee launches., Childhood favorites continue to skyrocket, a trend thats been happening for years. There is also opportunity in fun childhood flavors like cotton candy and orange creamsicle. What a year its been for South Korea culturally, at least. Learn what coffee and tea flavor trends are Cybille and I served those very melons for the Black Labor Day pop up that we did on September 8th. Its not just your macaroni and cheese and pizza; its also exotic dishes like pho, sushi, and tacos. A Korean film, Parasite, won the Oscar for best picture (and spawned a hilarious Instagram parody page). "When we do dine in, it will be memorable. One place hes spotting trends is in grocery stores. I hope to have continued conversations with consumers on how they can help promote sustainability in the industry. Whether it is real poultry or a plant-based analog, consumers love chicken, said Comaxs Armstrong in a press release. Symrise delved into the emerging food and beverage trends of 2021 across savory, sweet, and beverage categories and analyzed what flavors you can expect to All rights reserved. The dessert itself was inspired by Ispahan roses in English gardens from the 1800s, which came to Europe by way of explorers of ancient Persian gardens in what is now Iraq. Health and wellness remain top-of-mind for people who are seeking to consume foods and beverages that contain functional ingredients for a burst of vitamin C to support their immune function, says ADMs Wright. I think a lot of us fell in love again with this way of preparing food." Salty snack including peanuts, potato chips and Friends would tell him that they loved eating the grilled meat, but didnt know where to go from there. KPOP Foods products, originally sold on Amazon JoJo Ruiz, "It's probably no surprise this year's biggest trend (and likely next year's as well) was to-go. Without perspective and acts of kindness, we won't move forward as an industry. Evan Gaudreau, chef and owner of Post House in Charleston, "The biggest trend next year is going to (continue to) be how to be creative with to-go food. With these delivery-only brands, we will continue to see comfort food like burgers and fried chicken because the demand is high and those foods travel well, but will also bring innovativeexperimental food that's less familiar. Pasta chips. Wrap a story around your flavor, either through regional flavors from pure Michigan cherries or with a fun association like Wizards Brew, a butterscotch/cream soda flavor reminiscent of the world of a famous wizard., Likewise, Flavorman recommends in its press release: Staples like grapefruit, lemon, and lime will continue to be popular, but there is an opportunity to elevate these familiar profiles by grounding them in specific locations of interest., And dont forget about the novelty of lesser-known, exotic fruits. Food; Recipes; Celeb Chefs; On Shelby Hobbs' dresser sits a Lazy Susan filled every flavor of liquid syrup you can imagine, from raspberry to peach Bellini. In fact, ADM Outside Voice research finds 84% of consumers view mental health equally as important as physical wellness. Thanks to TikTok, a variety of innovative and eye-catching culinary creations have captured the However, as we've seen throughout history possibly the greatest innovations and evolution will happen after tragic and traumatic events." The new year offers a fresh start, with the promise of exciting and flavorful new products ahead. While we mourn the days when we could travel carefree, consumers thankfully can still get a small taste of that adventure in their foods and beverages. They've opened a door to us being better represented this year and for the years to come." Matcha, sweet red bean, and plum flavors provide additional possibilities. With restaurants finding more ways to stay alive, we will see fine dining, ghost kitchens, QSR, and delivery meld into a very happy place. What has emerged from the trauma and turmoil of our collective stresses have been restaurants pivoting into models that are more hybrid, take out, and curated grocery. Amy Brandwein, chef and owner of Centrolina and Piccolina in Washington, DC, "If we learned anything from 2020, it's that our entire system, from top to bottom, is simply broken. I expect CPG brands will experiment with other Mediterranean flavors that Im already seeing on menus, like orange blossom, bergamot, figs, and dates., Likewise, says Flavorchems Shurhay, International and regional cuisine has sparked consumer appetite for flavor exploration as many crave a sense of adventure in food and drink while stuck at home. Theres a different crop of oils coming for that place in the When you layer in the consumers desire for comforting flavors, you land on exciting flavors like birria, Oaxacan moles, pozole, and tres leches., Flavor inspiration can also come from unexpected places. FACT CHECKED BY Chris Shott. With this years flavor trends expected to include a mix of traditional and innovative flavors, manufacturers across the food industry are sure to find some ideas that will work well with their products. Mary Attea, "Fermentation is becoming really big again, same with canning and preserving. Hes toying with the idea of diversifying into sweeter flavors, such as red bean or honey butter. When asked whether the pandemic has made consumers turn to recognizable flavors or to crave the more obscure, Roger Lane, senior marketing manager, Sensient Flavors (Hoffman Estates, IL), says, Consumers are actually asking for both. Paola Velez, pastry chef of La Bodega, Compass Rose, and Maydan in Washington, DC, "I think there will be a focus on chefs and restaurants looking to generate revenue through untraditional models. Chef collaboration and conversations to promote greater understanding of culture and cooking. Eric Leveillee, executive chef of The DeBruce in Livingston Manor, New York, "As planet-based and flexitarian diets become more popular and people seek out foods that are equally good for the environment and themselves, there is no doubt that consumers will turn to products made from the best, sustainable ingredients, like mushrooms. This provides consumers an opportunity for flavor exploration without even leaving the house. As people start to think about flavor profiles and fusion, there are so many opportunities, he says. We'll see even more reliance on local sourcing and investing in the local economy. The increasing demand from food and flavor industry is expected to drive global potato flavor market over the forecast period. They want something created just for them, making it truly a reason to get out of the house and celebrate." There is a thirst for knowledge again that we saw 10 years ago where cooking classes were really popular. In 2021 I think we will seeor I really hope to seerestaurants stepping up for their communities in big ways. Jorge Guzmn, "Preserving and canning all those herbs and veggies that you grew in your 'quarantine garden.' Key flavors include ube (purple yam), Szechuan buttons (edible flower buds), and trumpet mushrooms. It will be tragic and exciting I know it's been tough, and the devastation to small businesses is too great to measure at this moment. The end of the year hath approacheth, and you know the drill: all manner of articles on new holiday products, wacky gift ideas, cookie-baking, and what to do with all that leftover eggnog have arrive. Immune Inferred. With this in mind, here are some flavor trends that food, beverage, and nutraceutical product makers will want to consider when going to the drawing board in 2021. Flavorchems Flavor & Trend Forecast 2021 predicts brands continue to bring the heat, as an emergence of fiery flavor launches will hit store shelves and menus in 2021. Such flavors include habanero, chamoy sauce, ghost pepper, guajillo, gochujang, Nashville Hot, chipotle, and Carolina Reaper pepper. Caf Yumm!, an Oregon-based chain, serves a customizable burrito-like bowl of rice, beans, cheese, pico de gallo, and other vegetables drenched in a We foresee the botanical trend proceeding through 2021 with innovative botanical + fruit flavor profiles like raspberry rose, watermelon mint, citrus hibiscus, peach elderflower, and lavender lemonade., Another way to give fruits new appeal is to highlight where they came from, says National Flavors Davis. These types of flavors are especially common in juices, teas, and CSDs [carbonated soft drinks], but theyve also been used in products like pre-workout beverages and sparkling waters.. So we canned, preserved, pickled and fermented as much as we could. ), dairy, and nutraceutical products. The pandemic heightened our yearning for comforting flavorsespecially sweet ones. Seltzers were the trend of summer 2020, says Jason Daniels, COO of leading New York craft beer retailer Half Time. Alcohol-inspired flavors are trending. " JoJo Ruiz, executive chef at Serea Coastal Cuisine and Lionfish in San Diego, "With all the cooking at home going on during the COVID-19 pandemic, dining out is starting to feel super special occasion againtasting menus with wine pairings are a fun step in the opposite direction." Yes you read that right. + Follow. That food and the service of it are an integral part of our being and not a luxury. This sweet caramel and chocolate mashup has taken off. Here's a look at the flavor trends forecast for 2021. Katy Kindred, chef of Kindred in Davidson, North Carolina, "Given the current circumstances of things, It seems that more and more people will be looking to seek refuge from the city and search out dining destinations in more secluded areas where they can have a high quality experience with a bit more space to themselves. Each year, Sensient tries to choose something outside the realm of flavor to show how influence in flavor can come from anywhere. There has been a recentering; food is human. Flavors based on fruits and vegetables may target both the health and comfort categories. Contact us to learn more about how we can help formulate better performance products that meet your consumers athletic & sports performance goals. Which flavor has you the most excited? Examples might include a flavor upgrade from caramel to brown butter caramel or chocolate to chocolate cayenne. As we move into the new year, innovation is gearing up in food and beverage. Several brands are relaunching blasts from the past and revamping their current portfolio to provide familiarity for consumers. The plant-based food market is valued at $5 billion, according to data from the Plant Based Foods Association and Good Food Institute. Drilling down to plant-based trends in the beverage sector, Bjrn Hermann, product manager at Doehler GmbH (Darmstadt, Germany), notes the popularity of natural flavors such as hemp, hops, or tea (including classic green, white, and black tea). Gemma Kamin-Korn, chef of Bar Beau in Williamsburg, New York, "I believe that folks are taking more interest in the African diaspora and specifically what African-American foodways are in the scope of the American culinary market. Were experiencing a renaissance of these nostalgic flavorspeanut butter, orange creamsicle, grape cotton candyin concepts like hard coffee, energy drinks, and craft soda., The growing interest in home baking has also inspired flavor creators. While she says that adding fermented flavor is "a little more challenging for mainstream products" (what, no sauerkraut potato chips? Comax Flavors (Melville, NY) named Home Baker one of its 2021 Flavor Trends and created a new lineup which includes Banana Bread, Blueberry Cheesecake, and Pizza flavors. WebIn 2021, ice cream makers in the U.S. churned out more than 1.3 billion gallons of ice cream. Plant-Based Power. Cloud bread. It is the perfect consumer fit of naturalness, authenticity, and health appeal., Tea is always popular. There's a lot to love about in-person meetings the travel experience, personal connections and, of course, the food. Restaurants are unstable and unsustainable. As the pandemic crosses over into a new year, were likely to see those consumer preferences persist. Classic pizzas (no pineapple), burgers without a bunch of crazy toppings, real tacos (not fancy wraps), old-fashioned barbecue, mac and cheese, country fried steak, fried catfish, biscuits and gravy you name it, as long as it tastes good, someone else makes it, and it's not at your house!" WebFrom beefy burgers to plant-based patties, mezcal to mocktails, gold-flecked sundaes to medicinal mushroom coffee, consumers are vacillating between decadence and detoxification. Speaking from its perch as a beverage developer, Flavorman called flavors that tingle a trending movement. The delayed Olympics taking place this summer in Japan will only further the current interest in the cuisine., ADMs Wright also sees consumers seeking exotic and ethnic flavors. Hops, with its different components, offer various bitter flavors and taste dimensions, says Hermann. We are taking a very similar approach with our new concept to be called Honeysuckle Projects in West Philadelphia. We were able to buy ingredients farmers had on-hand even though we were not able to use them in the kitchen due to restrictions on dining. The pandemic exposed so many cracks in our industry and our society, and we cannot continue operating as we did before. Erik Niel, chef of Easy Bistro & Bar and Main Street Meats in Chattanooga, "Given these new ways of 'dining,' I believe we will see a return to meals that focus on comfort. Billion gallons of ice cream makers in the local economy as important physical... Flavor can come from anywhere the Oscar for best picture ( and spawned a hilarious Instagram page! For flavor exploration without even leaving the house help formulate better performance products that meet consumers! Sea salt, cumin, turmeric, and we can not continue operating as we did.. In fun childhood flavors like cotton candy and orange creamsicle blasts from the Plant based Association..., offer various bitter flavors and taste dimensions, says Jason Daniels, COO of new! 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